Cases to Accompany Contemporary Strategy Analysis
This popular casebook is now available in a more compact and updated edition. In response to requests from instructors and students for cases that require less reading time, all the cases are shorter than those in previous editions. Written by Rob Grant to accompany his text, Contemporary Strategy Analysis 7th edition, each case is designed to enable students to apply particular concepts and techniques of strategy analysis.New cases include:Manchester United: Preparing for Life without FergusonStarbucksEasyjet vs. RyanairDVD WarsGoogleFurther cases, including the US Airline Industry, Ford and the World Automobile Industry, Richard Branson and the Virgin group of Companies, Wal-Mart Stores Inc, Harley-Davidson and General Electric & Jeff Imm
Cases to Accompany Contemporary Strategy Analysis
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